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1. When your site receives traffic from a search engine results page (SERP), the visitor's query is analyzed and relevant products are returned. If no products could be found in our catalog, or the visitor found your site by some other means (directly or via a backlink), a number of fallback options are available: A color can be filled in the TCPA Ad spot, JavaScript like Google's Adsense™ code can be displayed, or you can use a general keyword for our product search engine to utilize. 2. You may place up to 5 Prosperent TCPA Ad Units on your page. Products are shown in order of most relevant from top to bottom, thus it's important to put the first TCPA Ad above the fold, in your best converting ad space. 3. When a visitor clicks on a TCPA Ad they directed to the merchants site that sells the relevant product. When a sale is made, Prosperent earns a commission which is passed on to you, our affiliate. For more information on how the commissions and payments work, visit the FAQ.